The Chief Digital Marketing Strategist Program is a 15-month online programme co-designed by MIT School of Distance Education (MITSDE) and Digital Maven, built for professionals who want to become full-stack marketers — equally comfortable with creative strategy, campaign execution, and data-driven decision-making.
The programme moves beyond traditional digital marketing training by blending marketing leadership, AI-powered tools, and hands-on analytics into a single integrated curriculum. Learners work through live sessions, sprint-based projects, and a capstone experience that mirrors real agency and in-house marketing challenges.
With 150+ hours of expert-led learning and 30+ industry tools and AI platforms, the programme prepares graduates to lead campaigns, interpret performance data, and make marketing decisions that deliver measurable business results.
This isn't just a marketing course—it's a career accelerator designed for the digital age. Here's what makes it truly unique:
Tools will be updated to align with industry trends.
At MITSDE, we're introducing the Chief Digital Marketing Strategist Program because marketing today is evolving faster than ever. Over 70% of roles now demand not just creativity, but fluency in digital tools and data-driven strategy. This program is designed to help you become a full-stack marketer—someone who can craft compelling campaigns, analyse their performance, and lead with confidence. With 150+ hours of expert-led learning, 30+ industry tools, and hands-on projects, you'll graduate ready to make decisions that don't just look good—they deliver results.
Dr. Suhrud Neurgaonkar
Director, MITSDE
Welcome to the PGDM-Executive Chief Digital Marketing Strategist Program at MITSDE. As Head of Academics, I'm proud to present a program crafted to elevate your marketing career and prepare you for today's dynamic business world. Marketing leadership now goes beyond traditional roles. Our "Full Stack Marketing" approach covers strategic planning, brand building, digital execution, analytics, customer experience, and project management—all in one integrated program. Engage deeply, collaborate with peers, and learn from our expert faculty. We look forward to being part of your success.
Prof. Bhagyashree Pande
Head of Academics & Dean: International Relations, MITSDE
At Digital Maven, we blend the power of AI, data analytics, and digital marketing to shape future-ready professionals. In today's landscape, marketing success hinges not just on creativity, but also on data-driven, AI-powered strategies. Our mission is to equip learners with the skills to lead in this new era—combining generative AI, business intelligence, and hands-on experience with cutting-edge tools. Join us to transform the way you market, lead, and grow in the digital age.
Srinivas Prabhu
Founder & CEO, Digital Maven
15 Months. 2 Phases. 1 Career Transformation.
Build your core stack with AI integrated into every skill.
Lead with data, systems, and execution mastery.
Final 3 Months: Capstone Project + Mentorship + Placement Support
Live Classes | 30+ Tools | AI-first Curriculum | Weekend Format
Total Credits 24
AI Mindset + Prompt Engineering for Business Output
What the Learner Becomes:
AI-Ready ProfessionalTotal Credits 32
Domain-contextualised AI module + workplace artifact
What the Learner Becomes:
AI-Enabled Task OptimiserTotal Cumulative Credits 56
Put your skills to the ultimate test with a real-world, 360° marketing capstone. You'll research your market, build customer personas, create AI-generated content, simulate ad campaigns, and analyze performance using industry-standard tools like Power BI, Meta Ads, and Canva.
Semester 1 · Sprint 1
Gain hands-on experience with tactical marketing tools and platforms. Learn by doing:
Final Deliverable: "Execution Playbook" - Your complete digital marketing portfolio
Semester 1 · Sprint 2
Move beyond execution—learn to think like a strategist.
Final Deliverable: "Scaling Strategy Toolkit" - Your guide to advanced marketing implementation
Semester 2 · Sprint 3
Adopt a data-first mindset with six powerful sprints focused on analytics and AI:
Final Deliverable: "Marketing Intelligence Blueprint" - A data-backed decision-making framework
Full course fee
Inclusive of all taxes
Talk to our expertAlumni
up to 25% in course fees.
Defence personal
up to 30% in course fees.
Specially Abled
up to 20% in course fees.
Fees Options
Course fee - Installment
For Installments
| Feature | Other Programs | MIT-SDE Program |
|---|---|---|
| Live Sessions | ✅ | ✅ |
| Recorded Content | ✅ | ✅ |
| Project/Assignments | ✅ | ✅ |
| Community Forums | ❌ | ✅ |
| Offline Events | ❌ | ✅ |
| Industry Certifications | ❌ | ✅ |
| Simulation | ❌ | ✅ |
| LinkedIn Optimization Module | ❌ | ✅ |
| AI-Powered LinkedIn Review | ❌ | ✅ |
| AI-Powered Resume Review | ❌ | ✅ |
| Generative AI for Marketing | ❌ | ✅ |
| Group Mentorship | ❌ | ✅ |
| Live Projects | ❌ | ✅ |
| Career Transition Support | ❌ | ✅ |
| 1 to 1 Mentor Support | ❌ | ✅ |
| Exclusive Perks (AI Automation, LinkedIn Masterclass, Sprints, Workflow Automation) | ❌ | ✅ |
| One-month intensive "Build with AI" program (₹50,000 value) | ❌ | ✅ |
Community Forums include a free Slack community where students and mentors take part in discussions, with dedicated rooms for projects, sprints, live sessions, and mentoring.
An undergraduate degree is recommended. A keen interest in Digital Marketing and Analytics, along with a passion for learning, will enhance your overall experience in the program.
Live sessions and guest speaker interactions are typically held over the weekends. The complete schedule will be provided during your onboarding session.
We understand time constraints. All live sessions are recorded and made available on MITSDE's LMS, so you can catch up at your convenience and stay engaged through our community forums.
Mentors are actively involved during live sessions, addressing questions and providing real-time feedback. While individual queries outside these sessions may not receive immediate replies, common questions and topics are regularly addressed. Learners can also raise a ticket to request a doubt-clearing session.
We recommend dedicating approximately 8 hours per week to get the most out of the program. This includes live sessions, project work, self-paced learning, and peer discussions.
You will receive full access to all learning modules like E-Books & PPTs for each subject, live session recordings, guest lectures, and an exclusive online community.
Our vibrant online community is available for ongoing support, where you can ask questions, exchange ideas, and learn from peers. All live session recordings are also accessible for review. Each session is highly interactive, with experts aiming to address all doubts during the session itself.
Most tools and platforms used in the course are cloud-based and accessible via a standard internet connection. Any additional requirements will be shared well before the program commences.
Yes. Participants who successfully complete all coursework — including modules, exams, sprints, and project submissions — will be awarded a Certificate of Completion along with seven special certifications, formally recognizing their achievements.
The program equips you with industry-relevant skills in Digital Marketing, Strategy, Analytics, Project Management and AI, increasing your employability across various sectors. You'll also gain access to a growing alumni network for collaboration and opportunities.
The program focuses on strategic decision-making and leadership, specifically tailored for experienced professionals, and offers the flexibility of online learning, combined with hands-on capstone and sprint-based projects.
