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PGDM Executive in
Digital Marketing

Digital Marketing Image

Select a category above to explore all available specializations, fees, duration, and learning outcomes.

  • Course Duration

    15 Months

  • Eligibility

    Any graduate having 5+ years of work experience

  • Format

    Blended Learning (Online)

  • Course fee

    INR 1,00,000

About the Programme

The Post Graduate Diploma in Management (Executive) in Digital Marketing is a 15-month online programme crafted for experienced professionals seeking to strengthen their leadership, analytical, and digital strategy capabilities. It integrates foundational management principles with advanced digital marketing concepts — preparing learners to thrive in technology-driven marketing environments.

This programme bridges business management with digital innovation, enabling professionals to design data-driven campaigns, interpret analytics, and drive customer engagement through multiple online channels. The PGDM Executive structure ensures a blend of strategic insight and practical execution tailored for working executives.

Unique Pedagogy

Unique Pedagogy

  • Flexible Online Learning: Courses are delivered through an advanced Learning
  • Application-Based Curriculum: Every concept is reinforced with real-time case studies, live projects, and simulations reflecting real marketing challenges.
  • Executive Focus: The programme’s pace and structure accommodate the schedules of professionals, ensuring seamless learning without career interruptions.
  • Project-Based Learning: The final term includes a capstone project that encourages application of learning to solve a real-world digital marketing problem.
  • Continuous Evaluation: Internal assessments, assignments, and online MCQ-based exams ensure consistent learning progress and conceptual clarity.
Academic Partnership

Academic Partnership

  • MIT School of Distance Education (MITSDE) is a constituent of MAEER’s MIT Group of Institutions, Pune, an established education brand since 1983.
  • The programme is approved by AICTE, ensuring national-level recognition and academic credibility.
  • Curriculum inputs and case studies are co-developed with industry professionals and subject matter experts, ensuring relevance to modern marketing practices.
  • Strategic collaborations with corporate partners and technology experts help align the course content with current market and digital transformation trends.
Expert Faculty

Expert Faculty

  • Courses are taught by a blend of academic scholars and industry leaders with extensive experience in digital marketing, analytics, and business strategy.
  • Faculty members bring real-world insights through case-based teaching, mentoring sessions, and project guidance.
  • The academic leadership at MITSDE emphasizes experiential learning, ensuring each learner gains both managerial and technological competence.
  • Learners benefit from interactive webinars, doubt-solving sessions, and mentorship support for career growth.

Learning Outcomes

Learning Outcomes

    After completing this programme, learners will be able to:

  • Demonstrate a comprehensive understanding of core management concepts.
  • Design, execute, and optimize integrated digital marketing campaigns.
  • Apply marketing analytics to measure ROI and enhance campaign effectiveness.
  • Understand consumer behaviour in digital spaces and develop personalized engagement strategies.
  • Use tools for SEO, SEM, content marketing, and social media performance tracking.
  • Integrate digital marketing strategies into broader business and brand objectives.
  • Exhibit leadership and strategic decision-making skills suitable for senior marketing roles.

Course Syllabus

Semester 1
  • Foundations of Business Management (S1F01)
  • Managerial Economics (S1C10)
  • Accounting for Managers (S1C15)
  • Managerial Communication - LAB (Credits = 2+2) (S1C14)
  • Leading People and Organization (S4EO4)

AI Foundation

AI Mindset + Prompt Engineering for Business Output

What the Learner Becomes:

AI-Ready Professional
Certificate
  • AI Readiness Certificate + AI Productivity Certificate (AIRCPC)
  • Certified Professional Excel Analyst (CPEA)
  • Certified Professional Data Analyst (CPDA)

Total Credits 20

Semester 2
  • Research Methodology and Management Decision (S2C14)
  • Product and Brand Management (S3SM1)
  • Integrated Marketing Communication (S3W05)
  • SEO & SEM (S2SS2)
  • Social Media Marketing - LAB (Credits = 3+1) (S3El5)
  • Social Media Analytics & Future Trends - LAB (Credits = 3+1) (S2SE2)

AI Intermediate

Domain-contextualised AI module + workplace artifact

What the Learner Becomes:

AI-Enabled Task Optimiser
Certificate
  • AI Automation Certificate + AI Strategy Certificate (AIACSC)
  • Certificate in Digital Marketing Essentials (CDME)
  • CDMA -Certificate in Digital Marketing Applications (CDMA)

Total Credits 24

Project Term - 3 Months
  • Desk Research
  • Project Work (PWEX1C)

Total Credits 6

AI Intermediate

Domain-contextualised AI module + workplace artifact

What the Learner Becomes:

AI-Enabled Task Optimiser

Total Cumulative Credits 50

Note :

  • The above course curriculum is subject to revision as per AICTE guidelines from time to time and as per industry updates.
  • Exams would be conducted during the January and July exam cycles.
  • All the Exams at MITSDE (Internal & External) are in the form of Multiple Choice Questions.
  • Student will have to attempt all the components in the Learning Management System and submit TWO Quizzes (30 marks each) for each subject.
  • Internal Examinations carry 60% marks (2 Quizzes of 30 Marks each) and External Proctored Exam carry 40% weightage (passing criteria for both internal & external exam is 50%).

Career Track

01
PGDM (Ex.)
Target Persona
  • Sales / BD executives
  • Marketing coordinators
  • Brand executives
  • Agency account managers

PGDM Executive in Digital Marketing

Career Promise
From
Sr. Executive / Marketing Coordinator
To
Performance Marketing Manager / Head of Growth
Career Motive
Promotion seeker Salary accelerator
Role Skills Layer
CAC / LTV economics
Funnel design & CRO
Marketing analytics & attribution
AI-enabled marketing automation
Budget allocation & ROAS
Real campaign simulations
LinkedIn JD Titles
Performance Marketing Manager
Growth Marketing Manager
Head of Growth
Demand Generation Manager
“Stop managing campaigns. Start owning revenue.”

Fee Structure

Full course fee (Four semesters)

INR 1,00,000/-

Inclusive of all taxes

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Scholarship

Alumni

up to 25% in course fees.

Defence personal

up to 30% in course fees.

Specially Abled

up to 20% in course fees.

Fees Options

  • Installment 1
  • Installment 2
  • Installment 3

Course fee - Installment

  • At the time of admission ₹ 30,000/-
  • Within 3 months - ₹ 32,500/-
  • Within 6 months - ₹ 32,500/-
  • Special Discount - ₹ 5,000/-

Course fee – Lumpsum ₹1,00,000

Discount ₹ 10,000/-

Total lumpsum – ₹90,000/-

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Note :

  • Students are required to pay an additional Exam Fee of ₹750 per paper and a Project Evaluation Fee of ₹2,000.

For Installments

  • First Installment needs to be paid at the time of admission.
  • Second Installment needs to be paid within 3 months from the date of admission.
  • Third Installment needs to be paid within 6 months from the date of admission.

Graduates of the PGDM Executive in Digital Marketing can pursue roles such as:

    Career Opportunities Include:

  • Project Coordinator
  • Project Scheduler
  • Project Manager
  • Senior Project Manager
  • Project Planner

This programme also equips entrepreneurs and startup founders with the skills to scale their businesses through digital platforms.

Frequently Asked Questions

This course is ideal for mid-level professionals, managers, entrepreneurs, and marketing executives who want to enhance their digital marketing expertise while managing their careers.

The course is of 15 months, divided into two semesters.

Yes, the PGDM Executive in Digital Marketing is AICTE-approved, ensuring credibility and nationwide recognition.

The course is completely online and self-paced, accessible through MITSDE’s LMS with recorded lectures and digital study materials.

Yes. MITSDE offers placement guidance and career support services for learners, helping them connect with industry opportunities.

Graduation in any discipline from a recognized university with a minimum of five years of work experience.

Yes. Scholarships are available for MIT Group alumni, defence personnel, and differently-abled learners as per MITSDE policy.

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