Marketing is a field that is sparkling with opportunities due to various transformations in the trade scenario, owing to the recent digital explosion. It is a rewarding field for candidates with a flair for business. Rightly said, ‘You can’t sell anything if you can’t tell anything.
The PG Diploma in Marketing Management course trains you in product development and design, brand and product management, marketing services, managing customer and business relationships, franchising. The course also introduces and equips you with concepts of ever-evolving digital marketing. It involves marketing mainly on the internet, mobile phones, display advertising.
AI Mindset + Prompt Engineering for Business Output
What the Learner Becomes:
AI-Ready ProfessionalTotal Credits 20
Domain-contextualised AI module + workplace artifact
What the Learner Becomes:
AI-Enabled Task OptimiserTotal Credits 20
Advanced specialisation + leadership artifact
What the Learner Becomes:
AI Workflow BuilderTotal Credits 26
Capstone with measurable business impact
What the Learner Becomes:
AI Strategy ArchitectTotal Credits 16
Total Cumulative Credits 82
Full course fee (Four semesters)
Inclusive of all taxes
Talk to our expertAlumni
up to 25% in course fees.
Defence personal
up to 30% in course fees.
Specially Abled
up to 20% in course fees.
Fees Options
Course fee - Installment
For Installments
| Course Duration | Extension | Validity |
|---|---|---|
| 24 Months | 6 Months | 2 Years 6 Months |
Upon completion of the course, you will be in demand in thriving industries like Information Technology, Pharmaceutical, Petrochemical, Construction, Automotive in challenging roles namely:
The program is 24 months long, with a validity period of 2 years 6 months (including a 6-month extension window) to complete all requirements.
Any graduate from a recognized university can apply — there’s no specific stream restriction.
Yes, MITSDE’s PGDM in Marketing Management is offered by an AICTE-approved distance education institution, and the curriculum is periodically revised in line with AICTE guidelines and industry updates.
The total fee is ₹1,05,000. You can pay via three installments (₹30,000 at admission, ₹33,000 within 3 months, ₹33,000 within 6 months, with a ₹9,000 special discount) or as a lump sum (₹90,000 after a ₹15,000 discount). Note: an additional exam fee of ₹750 per paper and a project evaluation fee of ₹2,000 apply separately.
Yes — up to 25% for alumni, up to 30% for defence personnel, and up to 20% for specially-abled candidates.
The program spans 4 semesters (82 total credits), covering business management foundations, core marketing subjects like Marketing Management, Consumer Behaviour, Product and Brand Management, Sales Management, Services Marketing, International Marketing, Advanced Marketing Analytics, and Digital and Social Media Marketing — along with a project work component.
Exams are held during January and July cycles, in multiple-choice format. Each subject requires two quizzes (30 marks each, 60% weight) plus an external proctored exam (40% weight), with a 50% passing criterion for both.
Graduates can pursue roles such as Advertising Manager, Advertising Art Director, Market Research Manager, Marketing Manager, Digital Marketing Manager, Public Relations Manager, Business Development Manager, and Brand Manager.
Yes, it’s delivered entirely online, designed for working professionals to study at their own pace.
Non-credit certifications are included across semesters — AI Readiness, AI Productivity, AI Automation, and AI Strategy certificates, plus certified analyst credentials (CPEA, CPDA, CPDSA, CPQBA).
