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PGCM in Digital Marketing

PGCM in Digital Marketing

Select a category above to explore all available specializations, fees, duration, and learning outcomes.

  • Course Duration

    12 Months

  • Format

    Blended Learning (Online)

  • Eligibility

    Any graduate

  • Course fee

    INR 64,000

About the Programme

The world is going digital and so are the businesses. To survive in the changing world, going digital is the only way forward. Businesses are interested in hiring employees having a sound working knowledge of the digital medium to stay ahead of the competition.

The Post Graduate Certificate in Digital Marketing provides the opportunity to become the expert as required by the businesses today and to update and upskill yourself. In this course, you will receive clear guidance on how to implement digital marketing tools and techniques and will equip you with concrete skills to apply at your workplace.

Unique Pedagogy

Unique Pedagogy

The online course gives a detailed understanding of the latest technologies and developments in the finance domain. Industry Experts conduct Live interactive online sessions where you get hands-on training through a Capstone Project.

Academic Partnership

Industry Collaboration

MIT Skills has collaborated with Humancloud (an IT Services startup) to bring you a course on Fintech. The Professional Course in Fintech will enable you to make informed decisions about deploying financial technologies for yourself or your business and give you a competitive advantage using the latest financial innovations.

Expert Faculty

World Class Faculty

Industry experts from global financial institutions with over 15 years of work experience in top management positions will help you develop your skills and impart real-time knowledge through this course.

Learning Outcomes

Learning Outcomes

    After completing the PGDM Executive in Information Technology, learners will be able to:

  • Learn the latest concepts in digital marketing.
  • Understand the working of tools used in Digital Marketing.
  • Learn to create a brand through digital marketing.
  • Learn how to analyze the trends and design campaigns.
  • Understand how to become a virtual brand manager.

Course Syllabus

Semester 1
  • Principles of Marketing Management (S1F02)
  • Strategic Management and Business Policy (S1F03)
  • Product and Brand Strategy (S1F04)
  • Strategic Marketing Communications (S1F05)
  • Consumer Behaviour (S2SM2)

AI Foundation

AI Mindset + Prompt Engineering for Business Output

What the Learner Becomes:

AI-Ready Professional
Certificate
  • AI Readiness Certificate + AI Productivity Certificate (AIRCPC)
  • Certified Professional Excel Analyst (CPEA)
  • Certified Professional Data Analyst (CPDA)

Total Credits 20

Semester 2
  • Introduction to AI led Digital Marketing (S2DA1)
  • SEO , Paid Social, Display and Programmatic Advertising (S2DA2)
  • Social Media, Influencer & Content Marketing - LAB (Credits = 3+1) (S2DA3)
  • Marketing Analytics & Future Trends - LAB (Credits = 3+1) (S2DA4)
  • Digital Marketing Strategies (S9DM1)
  • Project Work (PWEX1C)

AI Intermediate

Domain-contextualised AI module + workplace artifact

What the Learner Becomes:

AI-Enabled Task Optimiser
Certificate
  • AI Automation Certificate + AI Strategy Certificate (AIACSC)
  • Certificate in Digital Marketing Essentials (CDME)
  • Certificate in Digital Marketing Applications (CDMA)

Total Credits 26

Total Cumulative Credits 46

Note :

  • The above course curriculum is subject to revision as per AICTE guidelines from time to time and as per industry updates.
  • Exams would be conducted during the January and July exam cycles.
  • All the Exams at MITSDE (Internal & External) are in the form of Multiple Choice Questions.
  • Student will have to attempt all the components in the Learning Management System and submit TWO Quizzes (30 marks each) for each subject.
  • Internal Examinations carry 60% marks (2 Quizzes of 30 Marks each) and External Proctored Exam carry 40% weightage (passing criteria for both internal & external exam is 50%).

Fee Structure

Full course fee (Four semesters)

INR 64,000/-

Inclusive of all taxes

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Scholarship

Alumni

up to 25% in course fees.

Defence personal

up to 30% in course fees.

Specially Abled

up to 20% in course fees.

Fees Options

  • Installment 1
  • Installment 2
  • Installment 3

Course fee - Installment

  • At the time of admission ₹ 25,000/-
  • Within 3 months - ₹ 19,500/-
  • Within 6 months - ₹ 19,500/-

Course fee – Lumpsum ₹64,000

Discount ₹ 6,000/-

Total lumpsum – ₹58,000/-

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Note :

  • Students are required to pay an additional Exam Fee of ₹750 per paper and a Project Evaluation Fee of ₹2,000.

For Installments

  • First Installment needs to be paid at the time of admission.
  • Second Installment needs to be paid within 3 months from the date of admission.
  • Third Installment needs to be paid within 6 months from the date of admission.
Course Duration 1 Year
Extension 6 Months
Validity 1 Year 6 Months

Graduates of this programme are equipped to advance into mid-level and senior management roles that combine IT expertise with business leadership. Some potential career paths include:

    Career Opportunities Include:

  • Digital marketing executive
  • Digital marketing manager
  • Content writing executive
  • Content manager
  • SEO manager
  • Social Media manager
  • Digital marketing specialist
  • Acquisition manager

Professionals from software, telecom, consulting, and IT services industries particularly benefit from this specialization.

Frequently Asked Questions

The program lasts for 12 months.

Any graduate is eligible to apply for the program.

The fee for the program is ₹64,000, with options for installments.

The course is delivered online, allowing flexibility for working professionals.

Yes, MITSDE provides placement assistance to students after completing the program.

Graduates can pursue roles in Digital Marketing, Social Media Marketing, SEO/SEM, Content Strategy, and more.

The curriculum covers topics such as Digital Marketing, SEO & SEM, Social Media Analytics, Product and Brand Management, and more.

Exams are conducted in multiple-choice format, with internal assessments and an external proctored exam.

Yes, MITSDE offers scholarships for alumni, defense personnel, and specially-abled students.

Yes, the online format is designed for professionals, allowing flexibility to study at your own pace.

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