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Online PGDBA Course
In Marketing Management

PGDBA in Marketing Management

Select a category above to explore all available specializations, fees, duration, and learning outcomes.

  • Course Duration

    24 Months
    4 Sem

  • Format

    Blended Learning (Online)

  • Eligibility

    Any graduate

  • Course fee

    INR 95,000

About the Programme

A marketing career is all-encompassing - it is creative, fast-progressing, ever-changing and challenging. A marketing manager has to be on the toes at all times, but the effort yields a high return on investment. The scope of marketing widely covers; advertising, retail, B2B, B2C, Customer Relationship Management, Corporate Social Responsibility, International marketing and so on.

The PG Diploma in Business Administration with a specialization in Marketing is tailored to cater to the distinctive needs that are akin to diverse aspects of marketing such as international marketing, advertisement and sales promotion, product and brand management, industrial marketing and financial services marketing. The curriculum is thoughtfully structured to cover the latest marketing developments which are in accord with the present-day business challenges.

Learning Outcomes

Learning Outcomes
  • Understand the basic concepts of marketing
  • Develop analytical skills to forecast market movement
  • Learn Marketing Information System tools for effective CRM, implementation of marketing strategies and perfect the marketing mix
  • Evaluate and strategize according to the ethical and environmental scenario
  • Apply knowledge of concepts and tools to develop creative marketing strategies and overcome challenges

Course Syllabus

Semester 1
  • Principles of Management (S1C01)
  • Indian Economy and Policy (S1C02)
  • Business Communication (S1C03)
  • Accounting for Managers (S1C15)
  • Marketing Management (S1C05)
  • Legal and Business Environment (Micro and Macro) (S1C06)

AI Foundation

AI Mindset + Prompt Engineering for Business Output

What the Learner Becomes:

AI-Ready Professional

Total Credits 24

Semester 2
  • Management Information System (S2C07)
  • Human Resource Management (S2C08)
  • Research Methodology and Management Decision (S2C09)
  • Strategic Management (S2C10)
  • Business Analytics (S2C11)
  • Financial Management (S2C16)

AI Intermediate

Domain-contextualised AI module + workplace artifact

What the Learner Becomes:

AI-Enabled Task Optimiser

Total Credits 24

Semester 3
  • Business Ethics and Corporate Social Responsibility (S3EL1)
  • Digital Marketing Strategies (S9DM1)
  • Integrated Marketing Communication (S3W05)
  • Product and Brand Management (S3W06)
  • Services Marketing (S4M14)
  • Project Work (PWMI1)

AI Specialist

Advanced specialisation + leadership artifact

What the Learner Becomes:

AI Workflow Builder
Elective Basket

Select any one of the following:

  • HR Analytics (S3EL3)
  • Marketing Analytics (S3EL4)
  • Supply Chain Analytics (S3LSC1)
  • Financial Analytics (S3FM4)

Total Credits 30

Semester 4
  • Entrepreneurship and Venture Capital Management (S9EV2)
  • Sales Management (S4W31)
  • Retail Management (S3WC1)
  • Packaging and Distribution Management (S0W11)
  • Project Work (PWMJ2)

AI Mastery

Capstone with measurable business impact

What the Learner Becomes:

AI Strategy Architect
Elective Basket

Select any one of the following:

  • Marketing of Financial Services (S3EL2)
  • Social Media Marketing (S3El5)
  • Predictive Modelling (S3EL6)

Total Credits 28

Total Cumulative Credits 106

Note :

  • The above course curriculum is subject to revision as per AICTE guidelines from time to time and as per industry updates.
  • Exams would be conducted during the January and July exam cycles.
  • All the Exams at MITSDE (Internal & External) are in the form of Multiple Choice Questions.
  • Student will have to attempt all the components in the Learning Management System and submit TWO Quizzes (30 marks each) for each subject.
  • Internal Examinations carry 60% marks (2 Quizzes of 30 Marks each) and External Proctored Exam carry 40% weightage (passing criteria for both internal & external exam is 50%).

Fee Structure

Full course fee (Four semesters)

INR 95,000/-

Inclusive of all taxes

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Scholarship

Alumni

up to 25% in course fees.

Defence personal

up to 30% in course fees.

Specially Abled

up to 20% in course fees.

Fees Options

  • Installment 1
  • Installment 2
  • Installment 3

Course fee - Installment

  • At the time of admission ₹ 30,000/-
  • Within 3 months - ₹ 32,500/-
  • Within 6 months - ₹ 32,500/-

Course fee – Lumpsum ₹95,000

Discount ₹ 5,000/-

Total lumpsum – ₹90,000/-

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Note :

  • Students are required to pay an additional Exam Fee of ₹750 per paper and a Project Evaluation Fee of ₹2,000.

For Installments

  • First Installment needs to be paid at the time of admission.
  • Second Installment needs to be paid within 3 months from the date of admission.
  • Third Installment needs to be paid within 6 months from the date of admission.
Course Duration Extension Validity
2 Years 6 Months 2 Years 6 Months

This wide-ranging course is a gateway to the marketing departments of top-notch MNCs. It successfully enhances your capability and equips you with the latest industry insights for exciting roles namely:

  • Advertising Manager
  • Advertising Art Director
  • Market Research Manager
  • Marketing Manager
  • Digital Marketing Manager
  • Public Relations Manager
  • Business Development Manager
  • Brand Manager

Frequently Asked Questions

The program lasts for 24 months.

Any graduate can apply for the PGDBA in Marketing Management.

Yes, the program is delivered online.

The program fee is ₹95,000.

Subjects include Marketing Management, Strategic Management, Digital Marketing Strategies, and more.

Yes, the program includes project work in the third and fourth semesters.

Yes, you can choose electives such as Social Media Marketing and Marketing of Financial Services.

The exams are multiple-choice, with internal quizzes contributing 60% and the external exam 40%.

Graduates can pursue roles in brand management, advertising, digital marketing, and more.

Yes, alumni are eligible for a scholarship of up to 25%.

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