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PGDM Executive In
Strategic Marketing Management

PGDM Executive In Strategic Marketing Management

Select a category above to explore all available specializations, fees, duration, and learning outcomes.

  • Course Duration

    15 Months

  • Eligibility

    Any graduate having 5+ years of work experience

  • Format

    Blended Learning (Online)

  • Course fee

    INR 1,00,000

About the Programme

Understanding the potential risks after thorough market research and deriving marketing strategies that stand the test of global competition requires years of experience and expertise.

Post Graduate Executive Program in Strategic Marketing throws light on evolving market trends, upcoming disruptive technology, new business models and their interaction with the other environmental factors. It prepares the learner to stand the test of time through expert guidance and an updated curriculum. The course is designed to make the learners see the big picture and align the marketing strategies to organizational goals for long-term sustainability and success.

Learning Outcomes

Learning Outcomes
  • Understand the basics of marketing
  • Learn to perform marketing analytics to forecast demand, revenues and profits
  • Learn the global practices of product development and marketing communication strategies
  • Learn to identify market potential and communicate value to customers
  • Learn to make decisions that help to expand globally and create a global brand

Course Syllabus

Semester 1
  • Foundations of Business Management (S1F01)
  • Managerial Economics (S1C10)
  • Accounting for Managers (S1C15)
  • Managerial Communication - LAB (Credits = 2+2) (S1C14)
  • Leading People and Organization (S4EO4)

AI Foundation

AI Mindset + Prompt Engineering for Business Output

What the Learner Becomes:

AI-Ready Professional
Certificate
  • AI Readiness Certificate + AI Productivity Certificate (AIRCPC)
  • Certified Professional Excel Analyst (CPEA)
  • Certified Professional Data Analyst (CPDA)

Total Credits 20

Semester 2
  • Research Methodology and Management Decision (S2C14)
  • Marketing Management (S2SM1)
  • Digital Marketing Strategies (S9DM1)
  • Integrated Marketing Communication (S3W05)
  • Product and Brand Management (S3SM1)
  • Marketing Analytics - LAB (Credits = 3+1) (S3EL4)

AI Intermediate

Domain-contextualised AI module + workplace artifact

What the Learner Becomes:

AI-Enabled Task Optimiser
Certificate
  • AI Automation Certificate + AI Strategy Certificate (AIACSC)
  • Certified Professional Data Science Analyst (CPDSA)
  • Certified Professional Quantitative Business Analyst (CPQBA)

Total Credits 24

Project Term - 3 Months
  • Desk Research
  • Project Work (PWEX1C)

Total Credits 6

AI Intermediate

Domain-contextualised AI module + workplace artifact

What the Learner Becomes:

AI-Enabled Task Optimiser

Total Cumulative Credits 50

Note :

  • The above course curriculum is subject to revision as per AICTE guidelines from time to time and as per industry updates.
  • Exams would be conducted during the January and July exam cycles.
  • All the Exams at MITSDE (Internal & External) are in the form of Multiple Choice Questions.
  • Student will have to attempt all the components in the Learning Management System and submit TWO Quizzes (30 marks each) for each subject.
  • Internal Examinations carry 60% marks (2 Quizzes of 30 Marks each) and External Proctored Exam carry 40% weightage (passing criteria for both internal & external exam is 50%).

Fee Structure

Full course fee (Four semesters)

INR 1,00,000/-

Inclusive of all taxes

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Scholarship

Alumni

up to 25% in course fees.

Defence personal

up to 30% in course fees.

Specially Abled

up to 20% in course fees.

Fees Options

  • Installment 1
  • Installment 2
  • Installment 3

Course fee - Installment

  • At the time of admission ₹ 30,000/-
  • Within 3 months - ₹ 32,500/-
  • Within 6 months - ₹ 32,500/-
  • Special Discount - ₹ 5,000/-

Course fee – Lumpsum ₹1,00,000

Discount ₹ 10,000/-

Total lumpsum – ₹90,000/-

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Note :

  • Students are required to pay an additional Exam Fee of ₹750 per paper and a Project Evaluation Fee of ₹2,000.

For Installments

  • First Installment needs to be paid at the time of admission.
  • Second Installment needs to be paid within 3 months from the date of admission.
  • Third Installment needs to be paid within 6 months from the date of admission.

On completion of the course, you can be hired in various sectors in exciting roles namely:

    Career Opportunities Include:

  • Advertising Manager
  • Market Research Manager
  • Marketing Manager
  • Digital Marketing Manager
  • Public Relations Manager
  • Business Development Manager
  • Brand Manager

Frequently Asked Questions

The program duration is 15 months, designed for working professionals.

Graduates with a minimum of 5 years of work experience are eligible to apply for this program.

The course is delivered online, providing flexibility to learners to study at their own pace.

The total fee for the program is ₹1,00,000.

This program equips students with the skills to align marketing strategies with organizational goals, focusing on brand development and strategic planning in competitive markets.

Graduates can explore senior roles in marketing management, brand management, strategic marketing, and business development across various industries.

Yes, MITSDE offers placement assistance to help students advance their careers post-completion.

The program emphasizes strategic marketing, brand positioning, and market competitiveness, catering specifically to middle and senior management professionals.

Yes, the program is designed to provide foundational and advanced marketing knowledge, making it suitable even for non-marketing professionals aiming to transition into marketing roles.

Students receive 24/7 access to an online learning platform, mentoring, and support from experienced faculty members.

Yes, the curriculum includes case studies and projects to provide hands-on knowledge and real-world application of strategic marketing concepts.

The program focuses on strategic decision-making and leadership, specifically tailored for experienced professionals, and offers the flexibility of online learning.

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